For the Madrid headquarters, I've been tasked with imagining, conceptualizing, and visually capturing ideas; carrying out creative direction; and designing a Multi-Channel advertising campaign to promote new enrollment in September.

This campaign will employ a fresh, ironic, and creative approach to the difficulty of understanding English in daily situations.

IH MADRID: INTERNATIONAL HOUSE, founded in 1953 by John and Brita Haycraft with the aim of providing an innovative approach to language teaching. Since then, IH has remained at the forefront of the world of teaching and teacher training.