McDonald's Japan teased a line of perfumes that mimic the scent of its popular French fries, including flavours like plum nori seaweed salt and garlic black pepper mayo seasoning. The image, shared on X (Twitter) sparked excitement among fans, but it was later revealed to be part of a promotional stunt. The perfumes were not actually manufactured or sold, disappointing many eager customers.

After reading about McDonald's Japan teasing a line of French fry-scented perfumes, it struck me as a clever spec advertising campaign targeting Gen Z consumers, capitalizing on their love for novelty and social media buzz.